Real Estate developer Savana Group has launched a new OOH campaign for their flagship project Diamond Resort in South Sinai. Located in Ras Sudr, the ads showcase an aerial photo of the development and the man-made circular beach, with the ads’ only copy to inform viewers of the payment conditions and the location of the resort. The campaign was launched in the third week of August and spreads across the city with uni-poles, mega-signs in various locations across Greater Cairo.
