Founded in 2005 as one of Amazon’s companies, regional online portal Souq.com continues to dazzle with an outdoor campaign to offer you all your summer needs, following their latest OOH campaign in June.
The visuals are fun, summery and refreshing, using their familiar layout to be the showcase of their ad with a sky blue background, a bikini and slippers, referring to “The sea needs” that you can get from Souq.com to make “Your summer trendy”. Other visuals with different bright colors as their background offers “Summer outfits”, colorful “Watches”, “Women’s fashion”, “Men’s fashion”, “Summer bags” and even “Slippers” to keep you neat and chic. The bottom space includes their partners cross promotion such as Guess, BTC Watches, Club Aldo, Aéropostale and Reebok, in addition to a CTA to ask shoppers to “Download Souq.com app now”.
The campaign appeared during the second week of July on billboard, mega-signs, double-decker poles and lightboxes in premium locations across Greater Cairo.
OOH Size: Billboard | Double-decker Pole | Gate | Lightbox | Mega-Sign | Uni-Pole
Region: North Africa
Tags: Reebok | Summer Campaign | Club Aldo | BTC | Guess | Aéropostale
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