Real estate developer El Mansour Development has launched a new OOH campaign to promote their mixed-use project Upside Maadi. Using a dark blue background; the visuals include the project’s logo with a simple and straight to the point ad copy that says “Home we deserve”. Other visuals show the fun time you will spend at their coffee shops and infinity pools, showing an open area that looks so fresh and calming and an ad copy that explains “UP lifestyle”. The bottom area is booked for the developer’s logo and a hotline for any further inquiries. The campaign appeared during the second week of July, using uni-poles and double-decker poles in various locations across Greater Cairo.
