Prime real estate developer Ora Developments has launched a new OOH campaign to promote one of their leading mixed-use project located in the heart of El Sheikh Zayed’s suburb on the Western outskirts of Cairo, ZED El Sheikh Zayed.

The visuals mix between 3D shots of their modern buildings and a green area around it to make you breathe more. Regarding the ad copy, it informs you with the wide-open chances you have “Modern office space with a view”, shining bright with “Spark happiness”. The logo of the project lies on the left side of the ad, while the bottom space is booked for their hotline and website URL for more information. Another visual includes the project’s logo displayed on a huge green area adding the same slogan as the previous visual “Spark happiness”, in addition to the developer’s logo at the bottom side.

 The campaign started to spread during the first week of July, using a serial of uni-poles, in multiple locations across Greater Cairo.

Ora Developers “Spark happiness” in ZED El Sheikh Zayed-00
Ora Developers “Spark happiness” in ZED El Sheikh Zayed-00

The Art & Science of OOH

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