After revealing their first compoundhood, Egyptian real estate developer El Attal Holding returns to the outdoor market with a new OOH campaign to reinforce their residential project Park Lane that is located in New Administrative Capital, and to make some exciting announcements. The visuals show blurry pictures, mainly focusing on the green color; the ad copy introduces the name of the project and location “Park Lane”, “Compoundhood” and “New Capital”. Parallel to it, another visual with an ad copy that focuses on the announcement “Launching soon” “Promenade View – Premium units”. The bottom space is booked for the developer’s logo, website URL and hotline for further information. Spotted during the first week of July, the campaign is seen on Quattro double-decker poles, uni-poles and double-decker poles in several locations across Greater Cairo.
