As usual, Egyptian lingerie and home wear brand A2Z launches an outdoor campaign in every new season; now that we are in summer, A2Z has returned with a new OOH campaign to promote their summer collection.

Using in the visuals flamingo color in the background to be the showcase of three picture frames featuring a model wearing their comfy and elegant house wears; the ad copy announces that the brand has opened a new branch in Citystars. The bottom space contains their website URL in order for you to view the rest of their collection.

The campaign was spotted during June and continued to expand more in July, using large formats such as uni-poles, double-decker poles and billboards to gain more visibility on the roads of Greater Cairo.

A2Z is turning heads with their new summer collection-00
A2Z is turning heads with their new summer collection-00

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