After announcing the new Chevrolet Malibu in May, Al Mansour Automotive returns to the billboards of Cairo to promote their leading signed brand Chevrolet, and celebrate its 45th year in Egypt with huge announcements and offers for the Chevrolet Equinox and Chevrolet Malibu.
Displaying in the visuals the car model, showing its striking design that reflects more the aerodynamic sculpting of the car; to celebrate 45 years of Chevrolet in Egypt, Al Mansour Automotive announces to viewers with an ad copy that says “The historical promotion of Mansour’s Chevrolet”, along with a hotline to call for more information; as well as informing viewers that they are offering “The easiest payment facilities for Equinox” with further information about those facilities. Parallel to it, another ad with the same ad copy, partitions and the same background used in the visuals, the only difference is that it shows the Chevrolet Malibu and its price.
Spotted during the first week of July, on uni-poles, double-decker poles and billboards in several locations all over Greater Cairo.
Advertiser: Al Mansour Automotive
OOH Size: Billboard | Double-decker Pole | Gate | Uni-Pole
Region: North Africa
Tags: Anniversary Campaign | Global Brand | Chevrolet Equinox | Chevrolet Malibu
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