Following their latest outdoor campaign for Uber Bus in June, The multinational transportation network company Uber is out there releasing a new OOH campaign to announce a new era of their global service, attracting a new target segmentation and offering new services. Giving you more options to find a ride when you need one, the visuals are extremely simple and to the point with a warm orange and white background, as for the ad copy, it says “To request a ride call 1599” easing things up for you to “Request a ride with one phone call”. The bottom space is reserved for the transportation network’s logo. The campaign was spotted during the first week of July, using uni-poles, double-decker poles, mega-signs and billboards in different locations across Greater Cairo.
