After presenting extra-ordinary flavors in March, Swiss international company Nestlé has been on the roads for quite a while with ongoing OOH campaigns to promote their brands; now bringing back to the billboards of Cairo their delicious chocolate covered wafer Kit Kat.  

The visuals use their branded red color in the background that brings attention to the billboards easily, with the chocolate wafer bar divided into two pieces and around it we can find faded sketches. As for the ad copy, it has an ambitious statement for Egypt’s national team in the AFCON#التامن_جي” which translates to “The 8th is coming”; as well using their tagline “Have a break, have a Kit Kat”

Spotted during the first week of July, the campaign uses uni-poles, double-decker poles and billboards in various locations across Greater Cairo.

Kit Kat states that “The 8th is coming” in an OOH campaign-00
Kit Kat states that “The 8th is coming” in an OOH campaign-00

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