the launch of Atika in March, real estate developer New Plan
Developments returns to the billboards of Cairo to reveal the housing units at their residential project Atika that is located in New Administrative
Showing in the visuals a 3D image of the modern and elegant houses that they are offering with blooming trees around them, reflecting luxury and nature in the ad; as for the copy it informs viewers that New Plan is “Redefining luxurious” as well as that they are offering “Apartments – Studios – Lofts”. In addition to other visuals that use the same abstract flashes of light just like their previous campaign, with an ad copy that informs of the name of the project, the developer and location.
The campaign was seen during the third week of June, on uni-poles and double-decker poles in selected location across Greater Cairo.
Industry: Real Estate
Advertiser: New Plan Developments
OOH Size: Double-decker Pole | Uni-Pole
Region: North Africa
Tags: NAC | New Administrative Capital | Residential Project
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