Regional real estate developer Al Marasem Development is back to keep their two projects Fifth Square Mall and Lake Residence in New Cairo on the roads after nearly a year passed since their latest outdoor campaign.
The campaign uses real-life shots from the project, reflecting how huge and developed it is, with the superstar Yousra as their brand ambassador to add more elegance and fun to your summer days. While the ad copy says “Al Marasem Development”, “Participate”, in addition to their tagline “The big name”. The bottom space is booked for their website URL along with their hotline for any further inquiries.
Another visual promotes Lake Residence as their leading vacation project showing their star ambassador and behind her the blue lagoons that will make you want to travel right now, while the left side contains the project’s logo, in addition to “New Cairo” and “Serviced apartments”.
The campaign bloomed during the second week of June, using mega-signs, double-decker poles and butterfly in multiple locations across Greater Cairo.
Industry: Real Estate
Brand: Fifth Square Mall | Lake Residence
Advertiser: Al Marasem Development
OOH Size: Double-decker Pole | Mega-Sign | Butterfly Double-decker
Region: North Africa
Tags: New Cairo | Yousra
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