Following their latest OOH
campaign celebrating the Easter, Mall of Egypt continues with their ongoing outdoor strategy to be present in the OOH scene during every occasion as expected from them always.
With a red
and yellow gradient background, the spectators are cheering their hearts out
and under them lies the Egyptian flag, while their ad copy says “شجع معانا وقلبك معاهم”
which translates to “Cheer with us and let your heart be with them”. The bottom
space is reserved for their website URL, in addition to their hotline for any
campaign started to spread during the third week of June, using billboards and
uni-poles in different locations across Greater Cairo.
Industry: Shopping Malls
Brand: Mall of Egypt
Advertiser: Majid Al Futtaim
OOH Size: Uni-Pole
Region: North Africa
Tags: AFCON 2019 | AFCON | CAF | CAF 2019
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