Following their latest OOH campaign celebrating the Easter, Mall of Egypt continues with their ongoing outdoor strategy to be present in the OOH scene during every occasion as expected from them always. With a red and yellow gradient background, the spectators are cheering their hearts out and under them lies the Egyptian flag, while their ad copy says “شجع معانا وقلبك معاهم” which translates to “Cheer with us and let your heart be with them”. The bottom space is reserved for their website URL, in addition to their hotline for any further information. The campaign started to spread during the third week of June, using billboards and uni-poles in different locations across Greater Cairo.
