Real estate developer La Verde Developments has been keeping a full schedule to promote their mixed-use project La Verde that is located in New Administrative Capital; upgrading visuals since their previous campaign in May.

Using in the visuals their branded dark green backgrounds, this time showing illustrated green leafs while displaying the logo of the project in the center of the ad; as for the copy, it mentions the name and location of the project “La Verde”, “New Capital”, it also mentions that the project is “Residential & commercial”, lastly they brought back their tagline on the billboards “Green. Safe. Investment”. The bottom space is reserved for the logo of the developer and the hotline for more information.

The campaign was spotted during the second week of June, using uni-poles, double-decker poles and billboards in different locations across Greater Cairo.

La Verde Developments insures you “Green. Safe. Investment”-00
La Verde Developments insures you “Green. Safe. Investment”-00

The Art & Science of OOH

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