Real estate developer City Edge Developments has launched a new OOH campaign, promoting one of their vacation projects The Gate in New Alamein, following their latest outdoor campaign for Barouque last April.
Using a sky blue background with a 3D model of the vacation project, overviewing the sea on a huge space just in time for the summer, while the ad copy says “The Gate”, “Towers | New Alamein” in addition to “Rise luxuriously” and another visual with the same design but a different camera angle to show more of their beauty. Another visual with a clear blue background that reminds us of the calming sea with the same ad copy "Rise luxuriously".
The campaign started to spread during the second week of June, using uni-poles, double-decker poles and billboards in different locations across Greater Cairo.
Industry: Real Estate
Brand: The Gate
Advertiser: City Edge Developments
OOH Size: Billboard | Double-decker Pole | Gate | Uni-Pole
Tags: New Alamein | Summer Campaign | Vacation Project | Al Sahel
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