Real estate developer Constructa has launched a new OOH campaign to announce the launch of their commercial and administrative mall in the New Administrative Capital. Using in the visuals a calm night mode, with the concept of the project shown in modern building models; as for the ad copy it introduces the name of the project “The Walk Mall” and the location “New Capital”, the payment plans appear at the top right corner of the ad, and parallel to it on the bottom right corner the name of the developer “Constructa” The campaign started during the second week of June, on mega signs, uni-poles and double-decker poles in several locations across Greater Cairo.
