Real estate developer Gulf Building and Construction, a member of Seldar Misr Group for Tourism and Investment is back with a new outdoor campaign to keep promoting Al Jazi Gardens in New Cairo, after releasing an OOH campaign for the same project last April. Reflecting exclusivity with their chic black background mixed with a touch of golden elegance, while the ad copy says “Al Jazi Gardens”, announcing that they are “The first branded residences”, “JW Marriott residence” with the location “New Cairo Al Jazi Gardens”, promising people with the “Live the JW Marriott way every day. The bottom area is reserved for their hotline and website URL. The campaign started to bloom during the second week of June, using uni-poles and double-decker poles in several locations across Greater Cairo.