Following the announcement of Champs-Élysées mall, French-Egyptian real estate developer Pyramids proceeds to enlighten the billboards, still keeping their ongoing OOH strategy, this time launching a branding campaign to reinforce all their projects in NAC with exciting offers.
The visuals use dark backgrounds as in their previous campaigns, the ad copy features the advertiser’s logo and a message to viewers “Pyramids is expanding – New Capital” as well as “Own your headquarters … Get your interests. Pay the first monthly premium after receiving”; the bottom space has the logos of their projects and their hotline for more inquiries.
Parallel to it, an ad that has the same backgrounds but with a bunch of different logos, and the same ad copy “Pyramids is expanding” and at the top center “The company of success”.
Starting during the first week of June, the campaign is seen on uni-poles, double-decker poles and mega signs in different locations across Greater Cairo.
Industry: Real Estate
Advertiser: Pyramids Developments
OOH Size: Double-decker Pole | Gate | Mega-Sign | Uni-Pole
Region: North Africa
Tags: Branding Campaign | Commercial Project | Mixed-use Project | NAC | New Administrative Capital | Grand Square | Champs Élysées
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