Egyptian fashion brand Al Nasser has launched a new OOH campaign to promote their summer collection on the billboards of Cairo.

With a white and blue background, Al Nasser splits the billboards with their brand ambassador actor Mostafa abo Seria, wearing their t-shirt in the middle of the ad and their logo on the right along with their slogan “Kings of change”. The bottom space is reserved for their social media accounts, in addition to their hotline for any further information. Another visual with a navy blue background and their logo in the middle in big fonts to let people get to know them more.

Using double-decker poles, uni-poles and mega-signs the campaign surfaced during the first week of June in several locations across Greater Cairo.

Al Nasser is the “king of change”-00
Al Nasser is the “king of change”-00

Campaign Credits

Industry: Fashion wear

Brand: Al Nasser

Advertiser: Al Nasser

OOH Size: Double-decker Pole | Mega-Sign

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Country: Egypt

Region: North Africa

Tags: New Season Campaign | Summer Campaign

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