After revealing the style of their units in The Axis, real estate developer Iwan Developments returns to the outdoor scene after disappearing for 5 months, with a new OOH campaign to announce a new phase in their residential project The Axis.

The visuals are inspired by modern architecture, showing abstract images that are vague; the ad copy reintroduces the name of the project and its location “The Axis – West Cairo”, along with a message to viewers that says “New phase.. A mile after a magnificent mile.” As for the bottom space it is reserved for the developer’s logo and hotline for more information.

The campaign was spotted during the first week of June, using uni-poles, double-decker poles, billboards and mega signs in several locations across Greater Cairo.

Iwan perfectly cuts the billboards into two just for The Axis-00
Iwan perfectly cuts the billboards into two just for The Axis-00

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