Suez Canal Insurance has appeared on the billboards of Cairo to celebrate its 40th anniversary with a new OOH campaign.
Using in the visuals a calming blue background as a reflection of the sea color; the ad copy introduces the name of the brand “Suez Canal Insurance” written in white large fonts, with a message that says “40 years of trust ... and peace of mind”, under it lies the hotline for further information.
The campaign began during the first week of June, using uni-poles in selected locations across Greater Cairo.
Industry: Public Administration
Brand: Suez Canal Insurance
Advertiser: Suez Canal Insurance
OOH Size: Gate | Uni-Pole | Billboard
Region: North Africa
Tags: Anniversary Campaign
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