Multi-project real estate developer Porto Group returns after their branding campaign in April, to reinforce their residential project Porto October with surprising messages and offers. The visuals use a plain and simple black background, with the name of the project in the middle and an ad copy that says “Creative Homes” as it also offers a great deal to viewers “Your villa with the price of an apartment”. Parallel to it, other visuals that show modern and elegant 3D building models; and appearing at the top left corner the logo of the advertiser and the hotline for further information. The campaign was spotted during the first week of June, on uni-poles and double-decker poles in different locations across Greater Cairo.
