Oil and Gas Company Mobil has launched a new OOH campaign before the CAF championship to share the joy and energy with us through the billboards of Cairo. With Mohamed Salah as their ambassador, Mobil is linking between how Mobil and Mo “Move millions” as the copy says. While the visuals have a navy blue background, showing the sky and a stadium underneath with the ambassador in his national team’s shirt beside Mobil Super. Another visual introduces their special promotion “a gift t-shirt with every oil barrel”. Another visual with the engine oil barrel and a player free-styling with a football, and an ad copy that says “Winning is guaranteed with Mobil Super”, using a CTA that will encourage you to “Buy a Mobil Super barrel and win a new football”. Using uni-poles, double-decker poles, the campaign was seen during the first week of June in several locations across Greater Cairo.
