Following to their recent promotions for V Residences by Villette, leading real estate developer SODIC continues to promote their projects on the billboards with an ongoing OOH campaign, bringing their vacation project MALAAZ that is located in Al Sahel to the roads just in time for summer. The visuals show real life shots of the beach, giving us the summer vibes that we missed with sandcastles and umbrellas. The ad copy states “The Sahel we miss”, “The Sahel we remember” and “The Sahel we love”, under the message the name of the project appears “caesar – malaaz”; the logo of the advertiser appears at the top space while the hotline lies at the bottom. The campaign was seen during the first week of June, using uni-poles and double-decker poles in various locations across Greater Cairo.
