After giving away free Audi cars in their OOH campaign last February, international Oil and Gas Company Total has launched a new outdoor campaign to announce their sponsorship of the AFCON 2019. The visuals have a stadium background with a robot hitting the ball with all the energy he has, in addition to a number of engine oil barrels at the center of the ad and beside it the iconic Egyptian national team’s t-shirts. As for the ad copy, it informs that “With total quartz… cheer and win Egypt’s matches tickets”. The bottom area has the brand’s logo on the left side, along with the CAF’s logo on the right one. Using uni-poles and billboards, the campaign can be seen in several locations across Greater Cairo.
