Getting ready for the new school year, Arab Academy for Science, Technology and Maritime Transport has launched a new OOH campaign to advertise their study programs. The Academy, which started back in the 70s as the Regional Institute for Maritime Transport of the Arab League countries, has grown to offer other areas of specialization, such as Engineering, Business Science and Technology. Over divided backgrounds, the varied diplomas are represented by different colors and a matching model student, with ad copy that provides the name of the study area. Some ads include the new campus of the Academy in Smart Village. The campaign uses Large and X-Large uni-poles, as well as Gates across the Greater Cairo.
