Mars Egypt’s leading chocolate-peanut brand Snickers is back on the roads of Cairo with a new OOH campaign to keep up with the upcoming AFCON 2019, joining the football advertisements season just like their OOH campaign during the last World Cup.
The visuals have different-colored backgrounds with Snickers’ familiar colors and their tagline that says “You’re not who you really are when you’re hungry”, encouraging you to “Cheer like you used to”, and reflecting on the upcoming AFCON 2019. Another visual with the same background and an ad copy that says “Snickers” also has the CAF logo, hanging there to add more fun to the streets.
Appearing during the first week of June, the campaign can be seen on double-decker poles, uni-poles, billboards, mega-signs in a creative combination on different locations across Greater Cairo.
Industry: Food & Beverages
Advertiser: Mars Egypt
OOH Size: Double-decker Pole | Billboard | Gate | Mega-Sign
Region: North Africa
Tags: AFCON 2019 | CAF | Global Brand | AFCON | CAF 2019 | Multi-Channel Campaign
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