Following their collaboration with the Egyptian football star Mohamed Salahin April, multinational sportswear brand Adidas continues with an ongoing OOH campaign with the same brand ambassador to promote the new football shoes X.

The visuals show two different pictures, one of them shows the cool design of the shoe model, and the other one shows our beloved football star Mohamed Salah wearing it and dominating the field with a B&W effect. The ad copy is shown in the background, and it is repeated all over the ad with small fonts “100 million strong”; the logo of the brand appears at the right top corner.

The campaign arose on the billboards during the first week of June, using uni-poles, double-decker poles, mega signs and billboards in different locations across Greater Cairo.

Mohamed Salah shines with the new Adidas X-00
Mohamed Salah shines with the new Adidas X-00

The Art & Science of OOH

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