After turning the billboards upside down last year, Egypt Foods returns after disappearing for so long to promote different flavors and the rebranded packaging of their fried potato chips brand Tiger. The visuals use dark green backgrounds, with a tiger and claws sketch; the ad copy informs viewers that Tiger “Went out of control” along with informing that they are the “Official sponsor of Egypt’s national team” with the logos of the Egyptian Football Federation and CAF Confederation Cup under it. Starting during the first week of June, the campaign is seen on uni-poles and double-decker poles using special production die-cuts in several locations across Greater Cairo.
