Egyptian production firm Al Massa Art Production has appeared on the billboards of Cairo to announce the premiere of Eid Al-Fitr’s awaited drama/war movie The Passage (El Mamar). 

The visuals give the atmosphere of the movie, military jets and crossfires appear in the background; the ad features the stars of the movie which are Ahmed Ezz, Ahmed Rezk, Eyad Nassar, Mohamed Farrag, Ahmed Falawks, Amir Salah, the rising stars Ahmed Salah Hosny, Asma Abulyazeid and Mohamed El Sharnouby and a lot more. The ad copy introduces the name of the movie “El Mamar” written in red color, as well as the teams who worked on this move and that it is powered by WE.

The campaign thrilled us on the roads during the first week of June, using uni-poles, double-decker poles and billboards in several locations across Greater Cairo. 

The Passage will put you in the middle of the crossfire in Eid Al Fitr-00
The Passage will put you in the middle of the crossfire in Eid Al Fitr-00

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