Following the announcement of the final launch of Fouka Bay, Egyptian real estate developer Tatweer Misr proceeds to stay on the roads to do a branding campaign and remind audiences with their successful projects from the north to the east.

The visuals show royal blue backgrounds, which are calming to the eyes and at the same time elegant; the logo of the advertiser is displayed in the middle, while the logos of their projects such as Bloomfields, Fouka Bay and IL Monte Galala lie under it. The ad copy has the brand’s slogan “The power of construction” written in large bold fonts, and appearing at the bottom, the hotline for more inquiries.

Starting during the last week of May, the campaign is shining on uni-poles and double-decker poles in various locations across Greater Cairo.

Tatweer Misr strikes with a branding campaign-00
Tatweer Misr strikes with a branding campaign-00

The Art & Science of OOH

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