Parallel to one of their signed brand’s campaign; Miraco Egypt reinforces Midea another signed brand, with an OOH campaign to promote their Mission Inverter AC.
The visuals show a wooden background, with the AC displayed on it; as it also features an advisor who points at the AC and explains its specifications to viewers. The ad copy informs “It has the Tropical Compressor that can make it cool in 52˚”, the bottom part is reserved for the brand’s logo, the hotline for more information and their tagline next to it “Technology that anyone would love to show-off with”
The campaign appeared during the fourth week of May, using uni-poles, billboards, extensions and double-decker poles in selected locations across Greater Cairo.
Industry: Home Appliances
Advertiser: Miraco Egypt
OOH Size: Double-decker Pole | Gate | Uni-Pole | Billboard
Region: North Africa
Tags: Global Brand | Multi-Channel Campaign | New Season Campaign
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