Keeping their presence on the roads on every season, Egyptian patisseries Étoile has launched a new OOH campaign for Eid Al-Fitr, just after their latest Ramadan campaign. With the happy season around, the visuals definitely Reflect the spirit of Eid Al-Fitr, portraying Al-Eid cookies in an elegant plate with a sophisticated background. In similarity, another ad with a white background and an ad copy that says “A cookie painting a smile on your face” with a cute smiley face underneath. The logo lies on the upper left side, while the bottom area includes their hotline for orders and any further inquiries. The campaign appeared on the roads during the fourth week of May, using uni-poles and double-decker poles on various locations across Greater Cairo.
