After promoting The Crown during April, leading real estate developers Palm Hills Developments continues to stay in the scene with an ongoing OOH strategy to announce their commercial project Golf Central in the heart of Palm Hills October.
The visuals use brown backgrounds with patterns, pictures of the project are displayed and they show modern buildings and shops. The ad copy informs viewers of the whole concept of the project “Dynamic – Commerce – Retail” and “Palm Hills Developments First Business Complex”. Parallel to it, another visual that shows the logo of the project and we can see through it buildings; the ad copy announces “Now launching”.
The campaigns was seen during the fourth week of May, using uni-poles in several locations across Greater Cairo.
Industry: Real Estate
Brand: Golf Central
Advertiser: Palm Hills Developments
OOH Size: Gate | Uni-Pole | Serial
Region: North Africa
Tags: Commercial Project | Mixed-Used Project | Product Launch
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