Non-profit organization Al Baqyat Al Salehat owned by Islamic Preacher Abla El Kahlawy has launched a new OOH campaign to raise donations for their Alzheimer treating hospital. The visuals have a sky blue background with Abla Al Kahlawy’s picture on it, along with an artwork that portrays the disease. While the ad copy states “Alzheimer”, “A tough moment”, “Donate in order for us to complete the first hospital specialized in treating and caring for Alzheimer’s patients”, adding that its “Abla Al Kahlawy’s hospital”. The bottom space is reserved for their bank account number and where you can donate such as National Bank of Egypt, CIB and Banque Misr, in addition to Fawry and Masary for instant donations. The campaign was spotted during the third week of May, using uni-poles and mega-signs in several locations across Greater Cairo.
