Following their recent teaser campaign back in April, real estate developer A One Group reappears on the billboards to introduce their residential project City One in El Shorouk City with an OOH campaign.
The visuals show a mix of green and white watercolors on the backgrounds, leaves appear at the top part. The ad copy features their message “Launching now”, the name of the project and its location; as for the bottom space, it is reserved for the advertiser’s logo, website URL and their hotline for more inquiries.
Parallel to it, another ad that shows the home units of the project, varying from modern looking villas and buildings. The ad copy informs viewers “Payment plans up to 10 years”, the advertiser’s logo appears at the top, and the project’s name and hotline appear at the bottom.
Starting during the third week of May, the campaign is seen on uni-poles, double-decker poles and mega signs in multiple locations across Greater Cairo.
Industry: Real Estate
Brand: City One
Advertiser: A One Group
OOH Size: Double-decker Pole | Gate | Mega-Sign | Uni-Pole
Region: North Africa
Tags: Campaign Reveal | El Shorouk City | Product Launch | Residential Project
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