Saudi dairy milk producer Almarai continues with their ongoing OOH campaign, after launching their first campaign in Ramadan at the first week of May.
The visuals introduce “Almarai’s dining table” with their branded blue background, in addition to the lovely mouth-drooling food that will definitely capture your attention on the roads, it’s also extremely noticeable that all the food there goes perfectly well with yogurt. The ad copy says “You handle the gathering and we will handle the food”. Parallel to it, another ad has the same background but with Almarai’s multi-products such as milk, fermented milk and yogurt.
The campaign can be seen in Cairo since the third week of May, using double-decker poles in several locations across Greater Cairo.
Industry: Food & Beverages
Brand: Almarai Egypt
Advertiser: IDJ Egypt
OOH Size: Double-decker Pole | Gate | Uni-Pole
Region: North Africa
Tags: Multi-product Campaign | Ramadan Campaign
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