Following their latest campaign reinforcing Al Hadaba bottle back in April, PepsiCo has launched a new outdoor campaign promoting their leading brand Pepsi to maintain the base of their OOH strategy and keep up with Ramadan’s campaigns.
Using their branded blue background and adding to it the stars of their multi-channel campaign, made a special reflection on the billboards, starring golden time star Hussien Fahmy, actress Ghada Adel and comedian Bayoumi Fouad, creating a different mix that completes each other somehow, explaining the ad copy “let's bring our gathering to a full”, “Your role completes our gathering”.
The campaign can be seen Cairo since the third week of April, using uni-poles and billboards in several locations across Greater Cairo.
Industry: Food & Beverages
Advertiser: PepsiCo Egypt
OOH Size: Billboard | Double-decker Pole | Gate | Mega-Sign | Uni-Pole
Region: North Africa
Tags: Bayoumi Fouad | Ghada Adel | Multi-Channel Campaign | Ramadan Campaign | Hussien Fahmy
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