Real Estate developer ASD has launched a new OOH campaign on the second half of the month to advertise the release of Phase I of their first project on the North Coast “Sabbia”.

Located on Marsa Matrouh area, the project aims at offering a gated holiday resort with beach-inspired architecture, green landscapes, swimming pools, and a private serviced-beach.

The artwork of the campaign depicts a woman and young kid sitting on the beach shore and enjoying a panoramic view of the Mediterranean Sea. The ad copy includes the project’s name up front and the slogan “Closer than ever”, as well as the payment conditions

With Large and X-Large uni-poles and Gates, the campaign spreads across the Greater Cairo in selected locations.

ASD launches outdoor campaign for Phase I of Sabbia-00
ASD launches outdoor campaign for Phase I of Sabbia-00

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