After a long absence from the roads of Cairo for nearly a year, El Abd Patisseries is finally back just in time for Eid Al-Fitr.

The visuals have several colorful backgrounds, reflecting “فرحة العيد” which translates to “El Eid’s happiness” with a “New shape”, giving us no choice but to drool over Eid’s cookies and petits fours that is perfectly organized turning the billboards into a big pan ready for baking.

The campaign started to sweeten our roads during the second week of May and can be seen on uni-poles, double-decker poles, extensions on serials in several locations across our beloved Greater Cairo.

El Abd is spreading Eid’s happiness on the roads-00
El Abd is spreading Eid’s happiness on the roads-00

Your OOH Market Intelligence, is ready to provide specific campaign insights

Back To Top Arrow