After a long absence from the roads of Cairo for nearly a year, El Abd Patisseries is finally back just in time for Eid Al-Fitr.
The visuals have several colorful backgrounds, reflecting “فرحة العيد” which translates to “El Eid’s happiness” with a “New shape”, giving us no choice but to drool over Eid’s cookies and petits fours that is perfectly organized turning the billboards into a big pan ready for baking.
The campaign started to sweeten our roads during the second week of May and can be seen on uni-poles, double-decker poles, extensions on serials in several locations across our beloved Greater Cairo.
Brand: El Abd Patisserie
Advertiser: El Abd Foods
OOH Size: Double-decker Pole | Gate | Mega-Sign | Uni-Pole
Region: North Africa
Tags: Seasonal Campaign | Eid Cam Al-Fitr Capaign | Multi-Channel Campaign
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