After presenting new visuals in March for their mixed-use project, Egyptian real estate developer La Verde Development continues to stay on the roads, this time also changing visuals for La Verde in New Administrative Capital.
The visuals use dark backgrounds with colorful mandalas that bloom on the billboards; the ad copy changes their slogan to “Bringing Spain to New Capital” instead of “Green. Safe. Investment”, the bottom space is reserved for the advertiser’s logo and hotline for more inquiries. Parallel to it, an ad that shows the brand’s logo along with the project’s location.
Starting during the second week of May, the campaign is seen on double-decker poles in selected locations across Greater Cairo.
Industry: Real Estate
Brand: La Verde
Advertiser: La Verde Development
OOH Size: Double-decker Pole | Gate
Region: North Africa
Tags: Campaign Upgrade | Commercial Project | NAC | New Administrative Capital | Residential Project | Mixed-use Project
The Art & Science of OOH
A group of marketing professionals with focus on OOH (Out-of-Home) media, dedicated to gather and digest all the updates, news, and insider stories of every outdoor advertising campaign!
Fill in your E-mail Below to receive Exclusive OOH News monthly
Your Information will never be shared with any third party
Or Sign Up Using
Back To Login
Or Login Using
You also can sign up in less than a minute now.