After presenting new visuals in March for their mixed-use project, Egyptian real estate developer La Verde Development continues to stay on the roads, this time also changing visuals for La Verde in New Administrative Capital.

The visuals use dark backgrounds with colorful mandalas that bloom on the billboards; the ad copy changes their slogan to “Bringing Spain to New Capital” instead of “Green. Safe. Investment”, the bottom space is reserved for the advertiser’s logo and hotline for more inquiries. Parallel to it, an ad that shows the brand’s logo along with the project’s location.

Starting during the second week of May, the campaign is seen on double-decker poles in selected locations across Greater Cairo.

The Art & Science of OOH

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