Egyptian Zakat and Charity House has launched a new OOH campaign just for Ramadan, encouraging people to give to those who are less fortunate than we are.
The visuals have a green background and the word “Zakat” in big font capturing people’s attention on the roads, explaining that your zakat is “The best way to show gratitude for the blessings you have”, “under the supervision of The Grand Imam of Al-Azhar”. The left space includes their logo as well. Another visual portrays a girl playing with the same design, along with their emotional message "Zakat is the best way to show gratitude for having kids".
In similarity, another ad with a green and black background, along with their slogan “Your Zakat is the blessing of your life”. The bottom space is reserved for their bank accounts numbers, in addition to other means to pay by such as Fawry and bee.
The campaign appeared on the roads during the first week of May, using uni-poles, billboards, double-decker poles and mega-signs in several locations across Greater Cairo.
Brand: Egyptian Zakat and Charity House
Advertiser: Egyptian Zakat and Charity House
OOH Size: Billboard | Double-decker Pole | Gate | Mega-Sign | Uni-Pole
Region: North Africa
Tags: Bee | Fawry | Social Initiative
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