Following their UEFA partnership with Vodafone last March, Mastercard has launched a new OOH campaign just in time for the UEFA Champions League Final Madrid 2019. With a black background reflecting exclusivity, the visuals portray a kid standing next to a football player, which explains their message “Make your son’s dreams come true, standing hand in hand with football stars”. In parallel, another visual with the same dark background has a huge Mastercard on it, adding “Use Mastercard to give your kid the chance to walk next to UEFA Champions League Final Madrid 2019” offering that “The ticket is given by Mastercard, the official sponsor of the UEFA”. The campaign was spotted during the second week of May, using double-decker poles, uni-poles, billboard and mega-signs in several locations across Greater Cairo.
