After offering a “kitchen with view” in February, real estate developers AKAM developments returns with a new OOH campaign to announce that they are launching soon a new phase called Club View in their residential project Scenario, located in New Administrative Capital. The visuals show blurry real shots, one of them displays a green field, and parallel to it another ad that displays fairy LED lights. Both pictures are blurry which makes the ad copy pop up more; it informs viewers “A new phase launching soon” with the name of the phase “Club View” written in large white fonts. The bottom space is reserved for the logo of the advertiser, their website URL and their hotline for more inquiries. The campaign has lightened up the billboards during the first week of May, using uni-poles, double-decker poles, mega signs and billboards in various locations across Greater Cairo.
