Pril will give an extra plate for every plate of giving

The German dishwashing liquid Pril gets in the giving mood for Ramadan and launches a new cross-promotional OOH campaign in collaboration with the Egyptian Food Bank.

Using a blue background, the visuals show three plates and each one carries a different thing. Two of them carry the logos of Pril and the Egyptian Food Bank, while the last one says “Extra plate”. The ad copy informs viewers of the whole concept of this ad “With every picture of the plate of giving, Pril will donate a plate to the Food Bank”

The campaign appeared during the first week of May, using uni-poles, double-decker poles, billboards and mega signs in various locations across Greater Cairo.