Dr. Mostafa Mahmoud Charity Association has launched a new OOH campaign to encourage everyone to donate for their upcoming hospital. The visuals have a light background with a doctor and life shots of their under constructions hospital. The ad copy says “Increase your good deeds by helping others”, “40 years in help and continuing with more”. The left side is reserved for the logo and hotline for any further information. The campaign popped up on the roads during the first week of May, using uni-poles, billboards and extensions in several locations across Greater Cairo.
