New Cairo’s Egyptian developing and shareholding Company El Mostakbal City has popped up on the roads of Cairo with a brand new OOH campaign, grabbing people’s attention just days before Ramadan. Using the same font on different background colors, the campaign looks promising due to the bright backgrounds, adding optimistic, inspiring and empowering messages such as “My comfort”, “My choices”, “My opportunities”, “My passion”, “My stories”, “My utopia”. Starting to spread during the first week of May, the campaign can be seen on uni-poles, double-decker poles, billboards, mega-signs, flags, t-poles, and lightboxes in several locations across Greater Cairo. Mostakbal City then revealed themselves on an OOH campaign in May 2019, showing their name and identity that she showed earlier on their social media accounts before the teaser was revealed.
