Visa has released a new OOH campaign to offer users the chance of going to the Confederation of Africa Football Champion League 2019. The visuals show a white background, along with a picture of Egyptian football fans having fun, highlighting that Visa is the Champion League’s official sponsor. While the ad copy encourages users to “Use Visa” in order to “Live the CAF experience”, adding “CAF Total Africa Cup of Nations, Egypt 2019”. The bottom of the ad is all booked for their cross-promotion partners logos, such as Banque Misr, Crédit Agricole and National Bank of Egypt. The campaign appeared during the fourth week of April, using billboards, double-decker poles, uni-poles, and mega-signs in several locations across Greater Cairo.
