After revealing their anonymous campaign last month, real estate developer Pyramids stays on the billboards of Cairo to promote their project, announcing their second commercial project Champs-Élysées in New Administrative Capital, following their first mall.

The visuals use a patterned black background to reflect the elegance of the project while the ad copy introduces it to viewers with “Champs-Élysées” written in the middle, the bottom space includes more information about the project “Commercial – Administrative – Medical” along with the hotline for more inquiries. Parallel to it, another visual that shows a modern looking commercial building including the logo of the advertiser and the hotline for more inquiries.

Starting during the last week of April, the campaign was spotted on double-decker poles and mega-signs in several locations across Greater Cairo.

Pyramids Developments brings Champs-Élysées to NAC-00
Pyramids Developments brings Champs-Élysées to NAC-00

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