Egypt’s Ministry of Finance has joined the outdoor race with a new OOH campaign, making a huge shift to your governmental financial transactions.

With the same backgrounds but different colors, the visuals show various people in different ages and genders holding a credit card which explains that “Your financial transactions are no longer in cash”, following it a prohibition red sign. The ad copy also added that the new decision is applied since the “beginning of May 2019”, while the logo of the ministry is lying on the left side.

Spotted during the first week of May, the campaign can be seen on uni-poles, billboards and double-decker poles in different locations across Greater Cairo.

No cash any more, MOF wants you to use your card-00
No cash any more, MOF wants you to use your card-00

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