The Egyptian Ministry of Investment and International Cooperation has launched a new OOH campaign, with a call to action that invites people to “Invest in Egypt”.

Using the same visuals that has been used in the previous Africa Forum 2018 campaign along with the African patterns on the sides, the only thing that’s different is the use of gradient background and displaying different messages. The ad copy encourages viewers to “Invest in Egypt” also informing them “Your gateway to Africa and the world”. As for the bottom space, it Is reserved for the logos, social media accounts, websites URLs and hotline for more inquiries. 

Starting during the first week of May, the campaign was spotted on uni-poles in selected locations across Greater Cairo.

“Invest in Egypt” MIIC is calling on Cairo’s billboards-00
“Invest in Egypt” MIIC is calling on Cairo’s billboards-00

The Art & Science of OOH

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